Főoldal/Ki kicsoda/Szabó Béla

Szabó Béla

Brandcomms Director

Magyar Telekom


Magyar Telekom, Budapest (May 2017 - Present) BrandComms Director Drive the transformation of Telekom into a brand driven organisation, lead the brand and B2C and B2B communication Hub, find new synergies amongst the different functions and elevate the integration into a new level.

DDB, Budapest (June 2015 – May 2017) Director of Strategy and Innovation Elevate the strategic output of the agency by bringing in and internalising the new brand building and communication planning tools. Lead the developments of new “products” for gaining additional revenue source

MetropolitanRepublic, South Africa (Oct 2014 – June 2015) Regional Strategic Planning Director Rewire the strategic fundament of the agency’s clients, drive the strategic output of the agency to shape and improve the creative product and creative reputation.

Vodafone Group, London (Nov 2012 – July 2014) Comms Planner and Head of Brand and Communication Strategy Foster global brand leadership via developing strategic guidelines for consistent brand building across Vodafone global footprint in 21 markets

Vodafone Hungary (2010 – 2013) Head of Brand and Marketing Communication Governed all brand, communication, research and sponsorship activities in Hungary both B2C and B2B. Built high performing team. Acted as the company’s face towards the marketing industry with frequent public speaking at professional events.

Leo Burnett (2000 – 2010) Strategy and Client Services Director Ran agency flagship accounts: P&G, Djuice, Coke Zero, IKEA, Samsung. Strategic and creative lead for all brand and acquisition campaigns.




Corvinus University of Economics specialised in marketing and sociology

University of Groningen: urban planning and alternative cultures